Finding Your Niche: What it Takes to Get Ahead of the Competition


Very few individuals have the luxury of being the only professional in their marketplace offering their particular service. Competition is constantly at our heels, hoping to catapult one step ahead of us. For this reason, we must continually strive to differentiate ourselves from any competition we may have. 

Dan Sullivan, President of The Strategic Coach Inc. and co-author of The Great Crossover, provides a solution. According to Sullivan, if you wish to remain in the upper echelon of your profession you must "...disregard your own commodity and focus on deepening the power and possibility of all your relationships."*

This means that no matter how much better your business model may be, you cannot assume that the rest of the world will beat a path to your door. Your product or service needs to encompass more than that; it needs to be a positive and unforgettable experience. 

Why do children love McDonald's®? Are their palates predisposed to the flavor of one fast-food restaurant over another? The answer is probably no. Instead, they crave the McDonald's experience, which includes the colorful decor, and a predictably familiar setting regardless of which worldwide location their parents take them to. They want the playground they've come to expect and the free toy they will expect to find in their Happy Meal®.* This is all a part of the experience McDonald's has built into their marketing plan. 

How can you make customers fall in love with your business? Do you have untapped opportunities to pamper or serve them? Envision what you could do to win the hearts of your clients, and focus on your real commodity. 

I strive for 100% customer satisfaction and to remain informed of new technologies and ideas that will improve the way I do business. I hope to become your ally in this respect by providing excellent service to the clients you refer to me.

Joanne was amazing through our forever long process (or so it seemed). As first time home buyers, we had a really bad experience with another lender and Joanne blew us out of the water. She explained the step by step process and never hesitated to explain things further if we did not understand. She answered all our questions in a timely manner. Joanne was there even on weekends and late nights. My fiancé and I cannot thank Joanne enough for all she did for us! We definitely will recommend her to our friends! We also want to thank our laywer (who recommend Joanne to us!). They are a dynamic duo!!! If you think you want to work with Joanne do not hesitate, you will not be disappointed

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